Fevicol Launches ‘Bonds of Love’ Campaign

Fevicol – the iconic brand from house of Pidilite, is commemorating 18 glorious years of Kargil Vijay Diwas by launching a nation-wide initiative – “Fevicol Bond of Love” to honor the country’s soldiers. Fevicol is creating awareness about Kargil Vijay Diwas, and encouraging children to create handmade Rakhis and cards for their brothers in Armed Forces, as a token of gratitude and respect for them. Fevicol will then handover these Rakhis to the Army Jawans at the cantonment on the eve of Rakshabandhan.
The Rakhi making activity will kickstart on Kargil Vijay Diwas, and continue till 5th August, 2017. Over 1,50,000 students across 500 schools across India will participate in this activity.
Rahul Sinha, President- Arts & Stationery Business, Pidilite Industries said, “It is wonderful to see the enthusiasm with which children across India are creating hand-crafted Rakhis to thank the Armed Forces for protecting our nation. Since Kargil Vijay Diwas is just 10 days before Rakshabandhan, we found it to be a unique way to express our love and respect to national heroes.”


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