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FSN E–commerce Ventures Limited (NYKAA) Files DRHP WITH SEBI

In Business
August 06, 2021

FSN E-Commerce Ventures Private Limited, a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers has filed its Draft Red Herring Prospectus with market regulator SEBI. The company has a diverse portfolio of beauty, personnel care and fashion products, including its owned manufactured brand products, under its two business verticals – Nykaa and Nykaa Fashion.

The initial public offer comprises a fresh issue of equity shares aggregating up to Rs. 5,250 million, and an offer for sale of up to 43,111,670 equity shares being offered by the selling shareholders. The offer will also include a reservation of equity shares for purchase by eligible employees. The key selling shareholders include some of the private equity investors like TPG Growth and Lighthouse Funds, and some individual shareholders. However, most of the investors are not cashing out fully, and will continue to retain some stake in the Company post-IPO. One of the promoter and promoter group entities is also selling a few shares in the offer for sale, however this only amounts to less than 2% of the total promoter and promoter group shareholding. The promoter and promoter group will continue to hold more than 51% of the Company’s shares.

The Company is the largest Specialty Beauty and Personal Care Platform in India in terms of value of products sold in FY21, and one of the fastest growing fashion platforms in India based on growth in GMV from FY20 to FY21. The Company clocked nearly 57% CAGR in GMV from FY19-FY21, and more than 48% CAGR in revenue terms from FY19-FY21.

What makes Nykaa stand out, however, is that amongst the new age consumer internet companies, Nykaa is the one of the only profitable ones, and has reported net profit of Rs. 619.45 million in the Financial Year 2021. The Company has also been EBITDA positive consistently over the last 3 years.

The IPO is likely to value the Company at around $5.0bn-$5.5bn.

The Company plans to use the proceeds from the IPO for expansion, by setting up new retail stores and establishing new warehouses. It also plans to retire some of its debt, which should bring down interest costs, and further shore up its profitability. The Company is also planning to deploy the proceeds of the IPO for marketing and promotional activities, to focus on strengthening its 13 owned brands such as “Nykaa Cosmetics”, “Nykaa Naturals” and “Kay Beauty” along with establishing and promoting new brands.

Kotak Mahindra Capital Company Limited and Morgan Stanley India Company Private Limited are the Global Co-ordinators and Book Running Lead managers. BofA Securities India Limited, Citigroup Global Markets India Private Limited, ICICI Securities Limited and JM Financial Limited are Book Running Lead Managers.

Some key highlights as per RedSeer report on Nykaa:
In the Financial Year 2021, 2.4 million Orders were placed for fashion products with a total GMV of Rs. 6,655.7 million. Nykaa Fashion is one of the fastest growing fashion platforms in India based on growth in GMV from the Financial Year 2020 to the Financial Year 2021.

As of March 31, 2021, the company had the largest influencer network in the online beauty and personal care sector in India of 1,363 influencers, including Generation Z trend setters, mommy bloggers, beauty, fashion and lifestyle bloggers, makeup artists and celebrities.

The company is one of the most influential lifestyle platforms in India with over 12.6 million followers across leading social media platforms as of March 31, 2021

Nykaa Network is India’s first interactive beauty forum to reach a scale of 3.1 million members as of March 31, 2021, where members can chat with other beauty enthusiasts, ask and answer beauty-related questions, give and seek advice, discover trends and join beauty-centric conversations on topics of their interest.