KOCHI:
As Kerala sets to embrace its annual festival of Onam, Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances, promises to make it brighter for its customers. The brand celebrates the spirit of Onam with an attractive consumer offer under which Godrej customers can win a bumper prize of Gold worth up to INR 1 lakh, daily. Additionally, the brand is providing a basket of attractive finance schemes, exchange offers and cashback offers up to INR 3000 on the larger range.
To dazzle this year’s Onam festivities, Godrej customers have a chance to win gold worth up to Rs. 1 Lakh every day through a safe, contactless mechanism – by giving a missed call on +91 99233 11664. Onam exclusive offers include cashback up to INR 3000 with select bank partners and up to INR 10,000 off on select models of Godrej Appliances. The brand is also offering Easy EMI Offers with 0% Interest and 0 down payment on all leading credit cards / select debit cards. Attractive finance offers by the brand, with 18 months, 12 months, 10 months and 8 months payment options on select models, will give wider choice and flexibility to consumers.
Godrej Appliances is one of the leading Air Conditioner brands in Kerala. To further strengthen its position, the brand is offering a 5-year Extended warranty scheme and subsidized installation charges of INR 399 + GST onwards, on all Godrej Air Conditioners. Consumers can also upgrade to a Godrej AC with up to Rs 3000 off on MRP under exchange. With a strong line up of products across categories, the brand is targeting double-digit growth this Onam despite the pandemic.
The ‘Onam’ offers are valid from 5 th August 2020 till 5 th September 2020 exclusively in the state of Kerala. But the celebration doesn’t end there. The brand has always put forth products based on consumer insights and current needs. Staying true to the brand philosophy ’Things made thoughtfully’, in the series of launches planned for the year – the brand is introducing two essentials for every Indian home today with Godrej VIROSHIELD and Godrej 6 in 1 Convertible Freezer Technology in its Frost-Free Refrigerators.
Godrej VIROSHIELD
As a result of the pandemic, people are now more health and safety conscious and view hygiene as a priority. Everyone is doing their best to protect themselves from the dreaded COVID 19 virus=investing time and effort in washing or sanitizing or quarantining things for daily use and consumption – without any certainty of the effectiveness of the methods deployed.
Godrej has always been offering comfort and convenience to India, over the past 62 years. During this pandemic, the brand again rises to the occasion to offer another relevant India made new product for the Indian consumer to help them tide over these testing times – Godrej VIROSHIELD. Godrej VIROSHIELD is a UV-C technology-based disinfecting device which kills more than 99% COVID 19 Virus in 2-6 minutes.
It operates at ~254nm UV wavelength which is optimal for neutralising COVID – 19, other viruses and bacteria. It has been tested and certified by ICMR empanelled lab for its UVC Irradiance. Godrej VIROSHIELD with UV surround technology uses 4 UV-C tubes & 6 Side Reflective Interiors, which is the highest in the market, for 360° exposure. It is well placed to disinfect anything – from grocery packs to leafy vegetables, mobile phones and masks to gold ornaments, headphones to car keys, toys to currency notes, wallets to spectacles, etc. Its larger volume of 30 L helps you disinfect more Items together or larger items at one go, and saves time & energy. No more spending time washing, soaking, isolating things without knowing if it is really helping.
With no see-through surfaces, thick side & door walls, and a gasket-based magnetic sealing system and Auto Cut- off facility as soon as the door is opened, Godrej VIROSHIELD is designed to be 100% UV leak-proof for human safety. Its leak-proof effectiveness has also been tested and certified.
The Godrej Viroshield comes with a 1-year comprehensive warranty, backed by the Godrej service assurance. Available in white, the feature-rich Godrej VIROSHIELD is attractively priced at Rs. 8990, inclusive of taxes and will be available to consumers in Kerela from August so that they can celebrate Onam safely
Convertible Freezer Technology with 6 in 1 modes
Godrej brings yet another smart companion for its consumers Convertible freezer Technology with 6 in 1 Freezer Modes – from Freezer to Deep Freezer. This technology is available in two Frost Free refrigerator ranges -Godrej Eon Vibe and Godrej Eon Valor. Powered by Intelligent Inverter Technology, the refrigerators adjust cooling with variable compressor speed, resulting in greater efficiency, durability and silent operation. It lets you pick from 6 unique custom cooling options –
Auto Mode – the default setting which intelligently controls freezer temperature
Low Load Mode – consumes less power even when the freezer is loaded
Ice Cream mode – just the ideal temperature for ice creams
High Load Mode – when the main compartment is stuffed
Deep Freezer Mode – when you want to save your frozen treats for a long time.
Rapid Freezer Mode – ideal when one needs quick freezing – like impromptu get-togethers
The freezer temperature can go as low as -23.6°C which is ideal deep freezer temperature. With the PUF thickness of 2.75 inches, these refrigerator models provide best-in-class cooling retention, giving the long-lasting freshness. It also offers a large vegetable tray of 27 litres which gives consumers enough space to store all their veggies. In times of the lockdown consumers’ food preservation and storage habits are changing and the new Godrej EON VIBE and EON VALOR are an endeavor to meet these needs better. Available in 261L and 290L capacities, these models start from INR Rs. 23,500 (+ taxes).
Kamal Nandi, Business Head and EVP – Godrej Appliances said, “Kerala is a strategic market for us and we have always enjoyed the support of consumers here. We recognize the ever-evolving needs of Keralites, even more now with the current pandemic. To help our customers tide over these testing times, we are working on various technologies and innovations, on themes of health, hygiene, comfort and convenience. We are launching two new products during Onam along these lines. We have designed our offers to allow consumers to save money and retain liquidity in their hands. Onam is the first in the series of festive seasons across India and it sets the tone for the entire festive season. We have ensured a strong product line up, robust after-sales service to support and exciting consumer offers and are confident of achieving a double-digit growth rate this Onam season despite the pandemic situation around us.”
Sanjeev Jain, National Sales Head, Godrej Appliances, said, ‘It has always been our endeavour to make Onam more special for our customers with each passing year. We realize this is important more than ever now. To uplift consumer sentiments, this festive season, we bring an exclusive offer in which Godrej consumers can win gold worth up to INR 1 lakh, daily. The exclusive offer is backed by a plethora of Easy Finance Offers, Exchange offers, discounts up to Rs 10,000 and Cashbacks worth up to Rs 3000. Also, we are happy to share that we are bringing the brand-new Godrej VIROSHIELD first to Kerala as we kick off its Pan India launch. Godrej VIROSHIELD – A tested and certified UV-C based disinfecting device with 360-degree UVC Surround Technology disinfects surfaces against more than 99% of COVID – 19 virus in just 2-6 minutes. This is our first foray into the hygiene space. We are also launching Convertible Freezer Technology with 6 in 1 Freezer modes– to allow consumers to get more convenience out of their refrigerators. Kerala is an important market for us and we are confident that the exciting consumer promotion offers, starting 5 th August, across categories will certainly help boost our sales in this region.”
