Strengthening its commitment for safer mobility, Honda Motorcycle & Scooter India Pvt. Ltd. today kick started its National Road Safety Week 2019 (4th February to 10th February 2019) across India. Highlighting the theme Sadak Surakhsha Jeevan Raksha set by Ministry of Road Transport and Highways (MoRTH), Honda will ride home the message of #HelmetOnLifeOn.
Spreading road safety awareness across India, Honda conducted Safety Riding Pledges along with its 986 dealers, 4 manufacturing plants, 16 zonal offices, 5 regional offices and Head Office to mark the National Road safety week 2019. Honda further takes this initiative ahead to educate thousands across India through its 13 traffic parks via special activities in collaboration with corporates, educational institutions and its 5,800+ network spread across India.
From north to south, Honda is conducting various activities like training and sessions on Road Safety for two- wheeler riders. In Jaipur, a mega 3-day Road Safety Carnival is set to commence while in Alleppey (Kerala) a safety scooter rally will further promote the cause. From safe cycling workshop aligned for school kids in Bhopal to tapping college youngsters for road safety awareness in Pune and reaching further to Kolkata, Honda is all set for road safety promotion during the week.
Speaking on the occasion, Prabhu Nagaraj- Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd., said, “Honda 2Wheelers is deeply committed to its motto of ‘Safety for Everyone’. We commenced our Nationwide Road Safety Awareness Campaign earlier this year and now with the National Road Safety Week, we are further expanding road safety promotion. We are extending the impact of this year’s theme Sadak Suraksha Jeevan Raksha with our #HelmetOnLifeOn initiative, starting from our own associates at Honda to reaching out the society at large with over 5800 Honda touchpoints. Moreover, Road Safety promotion activities at our traffic training parks during the week will intensify our efforts to make Indian roads much safer.”