KOCHI:
Jaypore, India’s leading artisanal lifestyle brand from ABFRL, unveiled its Festive Collection at a celebratory event at its Lulu Mall store in Kochi. Celebrity Skin and Hair Care Expert Dr. Nilufer Sheriff hosted an intimate evening with her network. In attendance, eminent fashion anda lifestyle influencers such as Wafa Khateeja, Aileena Amon, Alassandra Johnson and many more graced the evening with their presence.
The brand flaunted off its the exquisite festive collection for both men and women coupled with timeless accessories and footwear. The evening of eminent guests witnessed a wide range of homeware selects making it the perfect choice for gifting this season. The homeware has a expansive collection of Paithani-inspired porcelain tableware , which will add a touch of magic to every feast. This event highlights the end of season sale timed around Christmas and new year.
Besides unveiling the festive collection, renowned stylist Ammu Varghese made the guests look stylish and suave with beautiful makeovers in ornate pieces from the new collection.
Rashmi Shukla – Business Head – JAYPORE, Aditya Birla Fashion and Retail Ltd said, “This season, we are delighted to present our new Festive collection in Jaypore at Lulu Mall. The collection celebrated an elegant range of ensembles. Bringing a touch of royalty, our homeware range features a specially curated collection of rich tableware, inspired by Maharashtra’s opulent Paithani designs. These iconic motifs from the region have been infused with contemporary designs and embellished with 24 karat gold detailing. This premium range of serve ware and others like the Kansa, marble, Bidri collections represent Jaypores heritage inspired rich offering, perfect for festive gifting.”.
The price range of the new festive collection starts from Rs 1990
