KOCHI:
Elite is a diversified group with activities in Food Processing, Real Estate, Solar Energy and Online Jewelry. The Elite Food Division runs one of the largest food companies in South India with an annual turnover Rs. 6000 million including 15% from International business.
Food business of the group is powered by 9 quality driven state-of- art manufacturing facilities across India. Apart from this, the groups also have four outsourced units. We have recently started Special Economic Zone (SEZ) unit for organic products in Thrissur,Kerala.
With it’s more than 150 SKU’s, the group has capacity to supply over 600mts of branded products daily with stringent safety and quality control through its ISO 22000 & HACCP certified plants. The food business of the group is divided into five major categories:
1) Baking – Cake, Bread, Rusk and Cookies
2) Milling – Rice & Rice Products, Wholewheat Atta, Roasted Rava, Maida & Ethinic Food Products.
3) Convenience – Upma Mix, Palappam Mix, Payasam Mixes, Baji Bonda Mix, Pongal Mix etc.
4) Wellness – Oats, Wheat Germ, Wheat Bran, Ragi Flour, Samba Broken Wheat etc.
5) Organic-Organic Sugar, Organic Spices, Organic Chakki Atta etc.
Elite brand is well known for its quality among consumers and is being retailed to more than 70000 outlets in south India & Maharashtra through 1200 distributors. Besides India, group has presence in many global markets including Middle East, USA, UK, Europe, Canada, Singapore, South Africa, Australia, Taiwan, Israel and Malaysia.
Christmas
Christmas is one of the most widely celebrated festivals across world by millions of people to mark the birth of Jesus Christ. Family reunions and the exchange of gifts is a widespread feature of the season.Special x’mas cakes are an important part of the celebrations.
Elite foods, being the largest manufacturer of Xmas cakes in India have been meeting the requirement of special types of cakes during the X’mas season for years now. Most trusted Elite cakes are made with “trans fats free” fats and are rich in fruits like plums, raisins, dates and nuts like almonds and cashews. These cakes are made hygienically, untouched by human hands with strict quality control in its automated plants.
New varieties for X’mas and New year
This year Elite proudly announces two more delicious specialty cakes Viz – Carrot pudding cake and Cherry nut cake. Carrot pudding cake is a baked pudding cake enriched with best quality soaked carrots along with dates, cashew nuts with added richness of ghee and delicately flavored. This cake is unique and has freshness of sweet carrots, dates, nuts and ghee thus making it moist and delicious.
Cherry nut cake is a rich fruit and nut cake, enriched with rich red cherries and cashew nuts. This cake is yummy with kick of orange peel, well balanced with spice blends and the richness of butter. These cakes are moist with its typical taste & flavor, more suited to get the mood of festive delight.
Cake on wheels activity across Kerala.
At Elite, we like doing things differently to entertain consumers. “Cake on wheels “ – a specially created Elite cake van, which spread the message of Xmas all over Kerala and reunites people with the importance of cakes while celebrating X’ms and New Year. During the cake on wheel activity the consumers across Kerala have the direct opportunity to experience, to see and taste the entire range of Elite cakes being available in the market during the season.
Elite Market growth and potential
During the Xmas season Elite cakes are being sold in more than 100,000 (One lakh) outlets across India and abroad. Market size of Indian bakery industry is about 21000 crores, which comprises all bakery products including cakes, bread and biscuits. Estimated annual production of bakery products are in excess of 4 million tons per annum. Among this 57% is bread, 37% biscuit and balance 6% includes cakes and other products. 60% of theproduction takes place in unorganized sector. But now the younger generation of India is shifting towards packed consumer products resulting a growth in branded cakes.
Market size of branded Kerala cake market during season is estimated to be 45 to 50Cr and Elite cakes are holding around 50% market share of the organized branded segment. Cake industry in India is growing at a pace of 10 to 15% annually. Elite cakes, which does an average in excess of Rs100 Cr during the year is expecting a phenomenal growth in this season too.
