Mahindra Kicks Off 3rd Edition of Thar Fest in Kochi


Mahindra & Mahindra Ltd. (M&M), a part of the USD 20.7 billion Mahindra Group will kick off the third edition of the Thar Fest on March 10th 2019 in Kochi. The Thar Fest will also host the fourth edition of the Mahindra Adventure ‘Club Challenge’, where the top 11 off-roading clubs from across the country will compete for off-road supremacy.

TheThar Fest is one of India’s largest gatherings of Mahindra Thars, where passionate owners and fans from across the country come together to celebrate the spirit of this iconic brand. Exciting off-roading activities and Thar related contests keep the participants enthralled throughout this day long festival. The spectators also indulge in other activities like the Thar Parade, 4X4 Experience Zone, Heritage Mahindra Display, Customized Vehicle Display, while unwinding in the evening with some live music and much more.

Participants and spectators alike get a chance to witness their favorite off-road clubs in action as they fight a ferocious battle at the ‘Club Challenge’. Participants from 11 off-road clubs from across India, compete against each other to win the coveted title of ‘Best Off-Roading Club’ in India. However, the obstacles here focus more on teamwork rather than on individual performance.

The clubs participating this year include, the Bangalore Off-Road Driver’s Association, Team Ejamsa, Extreme Riders Motorsports Club of Meghalaya, Kerala Adventure Sports Club, R&T Autocatalyst, KTM Jeepers, Kannur Riders and Off-Roaders Club, Kannur Jeepers, Team Flywheel and Northern India Off-Road Club.

The event will be held at CIAL Convention Centre, Kochi. To know more about the event, log on to


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