KOCHI:
India currently has over 637 million smartphone users, each spending almost 5 hours per day on their devices. Low-cost data is easily available but this is not restricted to urban areas or just English language content. In fact, rural internet usage has recently skyrocketed, leading to a vast potential for regional language content creation as well as consumption. Reports estimate that in the next 5 years, the number of regional language internet users in India will be 90% or more of total netizens! Currently, Kerala, at 44%, has one of the highest internet adoption propensities in the country! (KPMG Report)
The pandemic witnessed the growth of content creators globally. The same is true of Indian regional language content creators, consisting of artists, educators, musicians, influencers, bloggers, and more. Though there is no dearth of originality and imagination, the missing piece most often is the platform and the audience. With revenues accruing to the top 1% of creators, a large section of creators is deprived of remuneration.
Enter AyeVee, the creator-focused app by Asiaville, which was launched early this year by Co-Founders Tuhin Menon and Sashi Kumar. AyeVee was built in order to enable the regional creator economy to build their own communities and curate optimum monetization avenues in a field which is quickly gaining traction and recognition as a novel profession. AyeVee empowers first-time local language creators to showcase their talent in an organic network, serving categories of current interest such as Entertainment, Beauty, Fashion, Tech, Food, Travel and many more. Now, creators are easily able to shape large communities with dedicated content offerings, build an audience around their niche and generate a direct channel to their consumers.
Enter AyeVee, the creator-focused app by Asiaville, which was launched early this year by Co-Founders Tuhin Menon and Sashi Kumar.
Tuhin Menon, CEO, Asiaville says, “AyeVee (Malayalam) was built in order to enable the Malayalam language creator economy to build their own communities and curate optimum monetization avenues in a field which is quickly gaining traction and recognition as a novel profession. AyeVee empowers first-time local language creators to showcase their talent in an organic network, serving categories such as Entertainment, Beauty, Fashion, Tech, Food, Travel and more.
Our plans for the future include the development and presentation of fresh new features that will effectively provide regional and local language creators even more valuable options for active monetization of their content. AyeVee bridges the gaps in the creator economy and, with content commerce integrated into the app, creators can generate alternate income flows and monetize their content.
Building a seamless blend of creators, community and commerce for the next billion internet users across vernacular languages, AyeVee will soon be the hub for regional language creator economy in India.”
