MUMBAI:
Arts and Crafts have several benefits and help children learn new skills and broaden their knowledge. With multiple items that need to be stuck together, current adhesive solutions sometimes make crafting a chore. Taking this into account, Pidilite Industries Ltd., a pioneer and market leader in adhesives and sealants has launched Fevicol A+ – a specialized product that shall help children craft with ease. With Fevicol A+, children can now unleash their creativity while ensuring a no-spill and hassle-free affair.
Fevicol A+ helps bond multiple craft surfaces like cardboard, hand paper, felt, foam and other solid craft materials. It does it much faster than one would expect and it can even be used to create accessories and for embellishment purpose. Its superior formulation ensures that the glue does not flow on vertical application which is an important aspect of children’s craft project.
The multi-substrate property and the advance features of the product aim to make crafting an extremely joyful experience for children.
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said, “We have always endeavored to present the arts and craft community with unique and creative offerings and over the years Fevicol MR has firmly established itself in the market as the leading brand of adhesive.
With the launch of Fevicol A+, we want to build on this standing and further position it as an adhesive that offers great usage experience on multiple surfaces. With this new innovation, we aim to provide the consumer an opportunity to craft more and faster, helping unleash their creativity.”
This innovative product will be available in all the stationery stores across India and shall be priced at Rs 10 for 15gm, Rs 20 for 30gm, Rs 50 for 85gm.
