KOCHI:
Alserv – a tech start-up focused on non-real-estate-based assisted living services for the elderly today announced its foray into Kochi. The eldercare startup, founded in January 2020, was primarily offering its services in Chennai and this is the first phase of expansion.
India is witnessing a critical need for home-based elder care services now. According to the Longitudinal Ageing Study of India (2020), India’s elderly population accounted for 8.6% of the total population, with 103 million people over the age of 65. 1 It goes on to say that the senior population is growing at a 3% annual rate, with the population expected to reach 319 million by 2050. This statistic shows that the proportion of the population that is over the age of 65 is increasing exponentially over time. An increase in the older population will lead to an urgent need for elder care and support, at a time, in India particularly where traditional family-based care is becoming less the norm than in the past.
Currently over 750+ families are benefitting the home care services provided by Alserv. Some of the key services Alserv offers are Safety & Security, Housekeeping & Maintenance, Food & Catering, Healthcare & Medical and Concierge. Alserv will be offering Housekeeping & Maintenance and Healthcare & Medical in Kochi for now owing to COVID-19 lockdown restrictions. Once, the lockdown restrictions are eased, all their services will be offered in Kochi.
The startup has collaborated with over 20+ verified, trusted vendors in Kochi. Owing to Covid restrictions, Alserv is starting with Home healthcare, home maintenance, sanitization & cleaning services and pest control services now. We will have our full suite of services in the coming weeks.
During COVID-19, Alserv’s subscribers increased by 500%. Amidst the pandemic, Alserv launched various COVID relief initiatives for its customers. These initiatives helped over 300+ subscribers. Amidst the pandemic, Alserv also launched various COVID relief initiatives for its customers. For instance, it launched ‘Alserv Prime’, a full-service at-home solution for everything a modern family requires. This was followed by the launch of ‘COVID Care’ and ‘Alserv Safe-At-Home’. ‘COVID Care’ was launched for COVID-19 positive elderly individuals.
This entails delivery of meals, grocery and medicine, facilitating services of nurses and caretakers, providing oxygen support and other medical equipment to the elderly (upon request). ‘Alserv Safe-At-Home’ was launched recently during the second wave. This covers professional deep-cleaning, disinfection and sanitization services for houses post COVID isolation period.
Speaking about the first phase of expansion, Jagadish Ramamoorthy, Co-founder & Director, Alserv, said – “According to a recent study by NSO (National Statistics Office), Kerala (16.5%) has the highest population of elderly in India. There are about 15,000 to 20,000 retirement homes in India today indicating a wide chasm between the aging population and the number of available homes. Furthermore, seniors feel they don’t have a viable alternative to these distant, investment-heavy communities. With Alserv, everything can be availed at home, at a more affordable cost. In fact, we even provide services that are not available in these communities. Our mission is to ensure that seniors are not displaced from their familiar lifestyle and able to enjoy a full life.
During the pandemic, we received several requests for Alserv’s services to be launched in Kochi. We are truly excited to launch in Kochi and aim to secure 500+ families in Kochi by 2022. We will also be launching our services in other cities of Kerala and in other states soon.”
