Godrej Appliances, India’s leading player in the home appliances segment and a brand known for its expertise in refrigeration, announced the expansion of their chest freezer portfolio with the launch of ‘2 in 1 Freezer/Cooler Combo’ range. This is a new segment in the market and Godrej is one of the first brands to launch this unique technology in India.
The new product is based on the insight that retailers and shopkeepers use chest freezers not only for freezing frozen foods and ice cream but also for dairy and perishables. Thus, the Godrej ‘2 in 1 Freezer/Cooler Combo’ gives its customers an option to use two compartments as Freezer/Cooler mode or Freezer/Freezer mode just by flipping a switch.
The entire range of Godrej chest freezers is India’s most energy efficient, promising maximum cooling and upto 40% more power saving. With the use of refrigerants such as R290, they are also India’s greenest chest freezers as the refrigerants have zero ozone depletion potential and minimal global warming potential.
Godrej chest freezers come loaded with a number of features for a powerful performance, high- density PUF insulation for greater cooling retention and a tropical compressor for optimal operations in high ambient temperatures. Additionally, the chest freezers are equipped with convenience features such as 360-degree rotation wheels for easy movement, excellent drain design, easy cleaning and maintenance features, anti-rodent cabinet and aesthetically appealing round metallic corners.
Godrej chest freezers are backed by a solid Godrej Smartcare service promise.Godrej Smartcare offers the widest service network with more than 660 service centres, more than 4500 SmartBuddy technicians, 24 x7 call centre in 12 regional languages and over 160 SmartMobile vans for one visit solutions amongst others advantages. Strong after-sales service capabilities make a huge difference in this category given that bulk of the customers are businesses and any downtime can lead to food spoilage resulting in significant losses to them.
Commenting on the launch, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “Ever since the launch of the first Indian refrigerator manufactured by us, 60 years ago, we have constantly been evolving to meet customer expectations becoming a popular choice in Indian households for frost free and direct cool refrigerators. Over the years we have developed a deep expertise in the domain of refrigeration and its adjacent spaces, offering India’s most energy efficient chest freezers and medical refrigerators with the highest holdover time. We have witnessed a good response to our chest freezers and will be strengthening this segment with a string of new
launches in the coming months, targeting a 10% market share in the category by 2020.”
Rajinder Koul, Product Group Head – Chest Freezers, Godrej Appliances added, “At Godrej Appliances, we strive to deliver best-in-class solutions that are designed carefully to meet our customers’ needs and expectations. In line with 60 years of designing thoughtful appliances, we constantly innovate and evolve with the single aim of delighting our customers by means of cutting- edge products and services. We are proud to present the new Godrej 2 in 1 Freezer/Cooler combo, with maximum cooling and upto 40% more power- saving effectively translating to a saving of up to Rs. 5,000 annually on electricity bills. This is a one of its kind technology which enables the optimum usage of the cabinet and can be customized as per the users’ real time need – giving them a choice of using the entire cabinet as a freezer or compartmentalizing it into a freezer/cooler, by flipping a switch. This new Chest freezer is offering the finest deep-freezing experience, with features that deliver best in class performance and convenience to the user, while being 100% Green and environment-friendly. Our new chest freezer is aimed at delighting our consumers and resonates with our brand philosophy of ‘Soch Ke Banaya Hai’. We will continue our endeavour to brighten the lives of our customers through innovations, year after year.”
The new product portfolio has been launched in different capacities of 340L and 480L, priced between Rs.32800 – Rs. 47,500 and will be available throughout India.