KOCHI:
Marico Limited, one of India’s leading FMCG companies is celebrating the spirit of Onam with the launch of its Saffola Oats limited festive edition pack in Kerala. Known for its commitment to offering nutritious and delicious food choices, Saffola, believes in uniting people through the joy of food during special occasions. This limited-edition festive pack reiterates the brand’s commitment by inviting consumers to savor the wholesome goodness of creamy oats and embrace the festivities with renewed enthusiasm.
Saffola Oats are highly versatile owing to their soft grains and ability to blend into dishes especially the festive treats. To boost the spirit of Onam for the people of Kerala, Saffola Oats has launched its limited- edition festive pack. The festive pack brings to life iconic regional elements like the traditional
Kaikottikali dance, snake boat race and Pookalam decorations which are all an intrinsic part of the Onam festivities and hold historic importance in social fabric of the state’s local culture. Not only that, to make the festivities even more delightful, with every purchase of 1kg of Saffola Oats, consumers will receive a 300g pack free along with the exclusive Onam offer of Rs. 100 cash back.
Saffola Oats offers a creamy texture as it is made from specially sourced soft & 100% natural wholegrain oats, making it the most loved breakfast treat in Kerala for many years. As Kerala gets ready to welcome its most awaited festival marked by many exciting rituals including the Onam Sadhya feast, the new festive pack aims to add a delightful and nutritious twist to the festive celebrations. By infusing the goodness of Saffola Oats into various recipes, consumers can elevate the traditional Onam Sadhya with an added touch of creaminess by incorporating the same in traditional dishes like Mathanga Erissery, Paniyarams and Chana Dal Payasam.
Speaking about the festive pack launch, Sanjay Mishra, COO – India Business and CEO – New Business, Marico Limited said, “Onam holds a special place in the hearts of Keralites, and we are thrilled to be a part of their celebrations. Festivals give us multiple opportunities to celebrate with our consumers and
for us to make every moment of their festive season special. Kerala as a state has been an important contributor to our portfolio growth story and we are grateful for all the trust our consumers have placed in the brand. Our festive pack aims to add an extra dose of goodness and cheer to the festivities.”
