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Taco Bell Debuts ‘Cheesyween’ Party to Celebrate Grilled Cheese Burrito

In Business
November 02, 2021

After recently introducing two new delightful offerings Grilled Cheese Burrito and Quesadilla, Taco Bell, the world’s leading Mexican-inspired restaurant brand, curated a cheese inspired, Cheesyween party experience at their store in the capital city. Aptly timed for Halloween, the cheesy twist took the celebrations a notch higher as Bollywood actor and singer, Nupur Sanon and key influencers graced the occasion.

One of the most awaited festivals across the world, Halloween has gained popularity amongst Gen Z in India as not just an occasion to be enthusiastic but also to dress up in their “trick-or-treat” costumes and to party with their folks. Leveraging this popularity, Taco Bell India went a step ahead to curate a unique and thrilling Cheesyween themed Halloween celebration at their restaurant.

Talking about the party, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s Master Franchise Partner in India said, “At Taco Bell, are always striving to celebrate all occasions that resonate with GenZ and Halloween is becoming increasingly popular in India among our target audience. With this connection and an overwhelming response received for our latest Grilled Cheese Burritos and Quesadillas, we saw it fitting to celebrate Cheesyween. We gave our fans a unique experience by having Nupur Sanon join the celebrations, who’s zesty nature and extensive fan base among the youth intensified the excitement for the party. We are thrilled to see the response for the party and look forward to surprising our audiences with more such innovative and unique experiences.”

“Be it the spooky costumes or eerie games, the magic of Halloween has always fascinated me from a very young age. Taco Bell’s Cheesyween was one of the most thrilling and exciting parties I’ve attended. What made it even better for an ardent cheese lover like me, was the newly launched Grilled Cheese Burrito and Quesadilla. This Halloween has truly been a treat!”, says Nupur Sanon, Bollywood actor and singer.

Taco Bell has always had its finger on the pulse of Gen Z and appeals to the youth through content which is relatable to them. In true Taco Bell style, ahead of the Cheesyween, the brand created an engaging AR Filter – Chombie filter and gave creative fans access to the Cheesyween party experience. An innovative and unapologetic real cheese experience, the Grilled Cheese Burrito and Quesadilla is sure to satiate your cheesy cravings. With grilled cheese on the outside and two blend cheese on the inside, they are the perfect choices for a craveable treat. Priced at INR 149 (for vegetarian variant) and INR 169 (for non-vegetarian variant), the offerings are available across all platforms – Online, Contactless Dine- in, and Take-away, with high standard safety measures in place.