KOCHI: Tata Motors, India’s leading automobile manufacturer, standing true to its commitment of New Forever, today unveiled India’s #1 selling SUV brand – the Nexon in the iconic #DARK avatar for both its ICE and EV offerings. Adding to this successful range, the Company also launched their premium SUVs – The new Safari and the new Harrier in their #DARK versions. Available at a starting price of ₹ 11.45 Lakh for the new Nexon, the #DARK range has been a trend setter in the industry, exuding opulence and luxury since its launch.
Commenting on the launch, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences. Flaunting a captivating exterior design and a feature rich interior, the new #DARK family comprising of the Nexon.ev, Nexon, Harrier and the Safari are back and are better than ever. We are also excited to bring to you our newest campaign, especially conceptualised for this range which is sure to evoke a sense of exhilaration and empowerment, inviting individuals to explore the unparalleled capabilities of the new #DARK range, synonymous with luxury and superior craftsmanship.”
Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors set a new benchmark in the industry with the #DARK. The #DARK has since elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, making it a compelling and unique proposition for customers to choose from. The #DARK range brings with it a host of exciting enhancements to India’s most loved SUVs with its signature #DARK mascot and dark exterior treatment, exclusive to this range.
Introducing the new #DARK Range:
Nexon.ev: India’s no 1 EV, the Nexon.ev in its bold #DARK avatar boasts of a plethora of ground-breaking features that redefine the automotive experience. Its striking appearance characterized by a bold digital design language, accentuated by sharper lines, exude an unmistakable SUV persona. The exterior showcases a more muscular stance, with a robust body, elevating its exclusivity with the signature #DARK mascot and a distinctive dark exterior treatment.
The interiors of the SUV is clad in sophistication, featuring all-black leatherette bolstered seats meticulously designed for ultra-comfort. Safety takes center stage with innovative features such as SOS Calling function, Embedded Maps view in the Digital Cockpit, and a blind spot view monitor ensuring peace of mind on every journey. The Nexon.ev #DARK pushes the boundaries of technology with its game-changing features. Vehicle to Vehicle Charging and Vehicle to Load Technology redefine capability, while the inclusion of Aracade.ev, an inbuilt app suite with 15+ apps and a 31.24cm Cinematic touchscreen system by Harman cater to your entertainment needs.
The JBL cinematic sound system with 9 speakers delivers an immersive audio experience like no other. Performance-wise, the Nexon.ev #DARK sets new standards with the highest range in its segment, boasting an impressive ARAI certified 465km. Paddle shifters offer enhanced control using regenerative braking, ensuring a dynamic driving experience. Not to forget the smart digital lights with end-to-end DRL & tail lamps, illuminating the way forward with unparalleled clarity. With its bold design, futuristic technology, and uncompromising performance, the Nexon.ev #DARK stands as a true game-changer in the automotive landscape.
