KOCHI:
Tata Soulfull, one of the country’s leading millet-based packaged foods brand, brings to you Tata Soulfull Oats+ with Millets a formulation powered with the goodness of 20% millets.
Consumers in Kerala always make nutrition forward food choices thus having a strong understanding about millets and its potential health benefits. TCSPL (Tata Consumer Soulfull Pvt. Ltd) has introduced a customized value added oats with the addition of Millets for the Kerala consumer. The millets in oats makes the product crunchy, delivers a better consistency, and an enhanced consumption experience for the oats consumer.
Tata Soulfull has played a significant role in contemporizing the traditional millets which is universally revered for its wellness quotient. Tata Soulfull Oats+ with Millets enriched with 20% millets, reflects the essence of Kerala’s health-conscious culture. By combining millet goodness, the brand has revolutionized the oats category, offering a wholesome and delicious start to the day with its tagline – Hearty Oats with the Power of Millets. Through their new “Rajyathinte Milletu” campaign, the brand encourages millet adoption with a colloquial touch of enhanced nutrition by bringing millets’ goodness to every Kerala household. This collaboration aims to highlight theimportance of millets in promoting wellbeing, drawing on ancestral wisdom for a balanceddiet.
Tata Soulfull Oats+ with Millets delivers the nourishing power of foxtail millets, sorghum and oats to the breakfast, packed with nutrients, fiber, and protein. As a game-changer in the non-savory oats category valued at approximately 270 crores, Tata Soulfull Oats+ with Millets assures both taste and convenience, upholding trust and quality. Ideal for health- conscious individuals, these hearty oats, enriched with 20% millets contains soluble fibre which when consumed as part of one’s diet helps in reducing blood cholesterol, activatingenergy and can be prepared in just 4 minutes.
Commenting about the collaboration, Prashant Parameswaran, MD & CEO of Tata Soulfull “Our tagline, ‘Hearty Oats with the Power of Millets,’ truly captures the essence of our product. At Tata Soulfull, the commitment to promoting the virtues of millets is unwavering. The Oats+ with Millets variety, with its texture and blend of oats and millets, is set to revolutionize the way people perceive and consume oats. It offers a nutritious breakfast option while retaining the convenience and ease of preparation that oats are known for.”
The product is priced at Rs. 199 (MRP incl. of all taxes) for 900 grams and is available across general and modern trade in Kerala.
